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 "We're Fifa 14 Coins rewarding a small coterie of people when the foundationis crumbling underneath," said  http://www.fifacoinsvip.com/ StuartFirestein, a neurobiologist at Columbia University.  Theproliferation of these large prizes could also change themotivations of young people to go into science. The solution, hestresses, isn't to do away with awards, but to change the fundingstructure.

The MIT Technology Review also had some critiques, calling thethe winners " the scientific advisory board of Cure for Cancer, Inc." becausea majority of them do research on cancer genetics. That articlealso drew attention to Lander's large salary and his founding ofstartups like Verastem, which is focused on developing cancerdrugs, and Foundation Medicine, which is using genetics to developa personalised approach to treating cancer. Verastem's otherco-founder is Robert Weinberg, another Breakthrough winner, andFoundation Medicine was recently funded by Milner.

So now it's up to the 11 winners to ease these concerns. Theinaugural winners, or laureates (can you really fault the endlessmedia comparisons to the Nobel prize?) as they're called on theaward's website, were chosen by Milner and Apple andGenentech Chairman Art Levinson. But soon anyone will be able tosubmit nominations for the next round of laureates online, fromwhich Lander, Bargmann and their colleagues will choose next year'sfive recipients. What the current laureates end up doing with theirsuddenly (even) deeper pockets will also be important. They havethe opportunity to set a high charitable bar for the next class ofBreakthrough winners and to pass the outreach torch to buddingresearchers in underfunded but important fields who can relate to anew generation of scientists.